And most places in between.
I'm Pete. Nearly twenty years in medical devices, from working point-of-sale in the OR at 3 a.m. to delivering valuation models to the Board. I've trained spine surgeons on novel procedural tech, helped close M&A deals worth half a billion dollars, and now I'm building commercial infrastructure at a venture-backed advanced surgical visualization startup.
Most med tech executives know one side of the business. Sales people don't model deals. Finance people don't guide surgeons through surgery. I've done both — for two decades.
I started at NuVasive as a clinical wonk, running surgeon education and clinical marketing programs because I genuinely wanted to understand how value gets delivered in the OR. Then I traded the office for a bag and carried NuVasive's spine portfolio across the Pacific Northwest for 1,000+ surgical cases, earning President's Club honors. Next, I pivoted to corporate development at CONMED, where I helped close $500M+ in acquisitions, led a $40M sell-side divestiture, and built the company's first M&A due diligence playbook from scratch.
Today I'm Director of Market Development at Activ Surgical, a venture-backed advanced surgical visualization company. I'm building Board-level market and valuation models, BD pipeline management infrastructure, competitive intelligence, and distributor support materials.
Along my journey, I picked up an MBA in Finance from Johns Hopkins and earned my CFA Charter. Because credibility matters when you're making the case to surgeons, boards, and investors.
Buy-side and sell-side. DCF, comparable company analysis, LBO, earn-out structuring, synergy quantification, scenario sensitivity. End-to-end deal execution from sourcing through integration.
Bottom-up TAM/SAM/SOM models. Procedure volume forecasts. Adoption curves. Competitive landscape analysis. Board-level market opportunity assessments and investment recommendations.
Building commercial infrastructure from zero at venture-backed companies. OEM licensing frameworks, BD pipeline systems, value proposition development, KOL recruitment, field enablement materials.
Spine (MIS, lateral, complex deformity). General surgery. Surgical robotics and advanced visualization. Imaging. Minimally invasive procedures. Health economics and reimbursement.
Recruiting and managing Clinical Advisory Boards. Voice-of-customer research with surgeons and hospital administrators. Translating clinical feedback into product requirements and market strategy.
President's Club performer. 1,000+ surgical cases supported. 200+ surgeons trained. Direct experience with the full sales cycle, surgeon engagement, capital sales, and account expansion.
Whether you're a venture-backed company building from zero, a PE firm looking at a med tech asset, or a fellow operator thinking about what's next — happy to connect.
